Running a business is like spinning plates.

You get one spinning smoothly.

Another starts wobbling.

One crashes to the ground, shattering into a million pieces.

You’d be screwed if that was on your plate.

Here’s the truth about scaling:

The bigger your business becomes, the more stable it becomes.

The sales of a single store of mine vary 25% each week

A $30k/week store swings between $22.5k to $37.5k

Wild. Unpredictable. Nerve-wracking.

A district (6 to 8 locations) is more stable with only a 12% swing between $26.5k to $33.5k

Breathing room starts to emerge

At the company level (35 locations) it’s stable within a +/- 6% range

This is where real defense happens

Franchises are supposed to be “copy & paste”

Duplicating like bunnies once you figure it out.

The longer you can stay locked into a single business:

• The bigger you can grow it
• The more money you have to hire better people
• The more they take off your plate
• The more freedom you ultimately create

Splitting yourself is not scaling. It’s self-sabotage.

My biggest mistake?

“Diversifying” too soon.

Back in 2018, my diversification was a rookie mistake.

I thought I could split myself 50/50 between two different businesses.

Big error. I wasn’t 100% in either business.

I became the bottleneck, cutting my own potential in half.

New brand expansion only works with ONE critical ingredient: Dedicated leaders focused on each business.

You can’t be the hero in multiple stories at once.

This is principle #5 of the 8-Figure Franchisee code: We build diversified multi-unit portfolios.

We have multiple revenue streams across units, markets & brands (eventually)

This builds a strong defense

Cheers!

Brian

P.S. want my personal help in growing your franchise business?

​Apply here to join 8-Figure Franchisee if you are serious about growth.

Brian Beers

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113 Cherry St #92768, Seattle, WA 98104-2205
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