If you’re making $100k, earning $1M+/year feels impossible.
If it felt possible, you’d have clarity on the action plan and already be doing it.
Why?
Your brain can only conceptualize one “level up” from where you currently sit.
There’s a wall in your head that you cannot see past.
At $100k/year, you can see a path to $200k.
You develop an action plan and move forward.
Then you get stuck at $200k.
You stall out again.
Until you meet other owners making $300-400k per year profit.
Running the same business as you.
They’re not geniuses.
They’ve just been in the game longer.
They nailed the process at one location and expanded to 2, 3, 4 units.
That’s when it clicks: “If they can do it, I can do it too.”
Your entire world gets reframed. Clarity = action.
You make the right moves and climb to $400k.
Then you hit another ceiling.
Nobody else in your franchise is making more.
So what do you do?
Surround yourself with owners outside your franchise.
You learn how they structure deals, hire leadership, and solve problems.
Frame broken. Confidence built.
Repeats again once you cross $400k trying to get to $800k.
Now it’s not about franchise tactics anymore.
It’s about mindset. How to invest money to make more money.
How to push yourself outside your comfort zone.
This is what’s amazing about entrepreneurship.
There’s no limit once you get in the game.
But you have to intentionally surround yourself with people who’ve already climbed the walls you’re facing.
The goal isn’t to figure out $1M when you’re at $100k.
The goal is to double to $200k.
Then $500k. Then $1M+.
Each level unlocks the next.
If you’re still an employee, the first step isn’t $500k per year.
The first step is to get in the game by owning a business.
Work your ass off to replace your current income.
Then start working your way up.
This income-ladder framework is exactly why I created 8-Figure Franchisee.
It’s not for people who are content and stagnant.
It’s only for owners who say “why not me?” and are ready to invest in themselves.
If you want to "ladder up", reply here telling me about yourself, your business, your current income level, and the biggest challenge you’re facing to move up.
Maybe I can help.
Cheers!
Brian