There’s a huge gap in franchising.
Top franchisees build multi-unit, multi-million-dollar businesses. Others buy themselves a job.
This happens within the same system. Same brand. Same playbooks. Same training. Same support.
So why the gap?
Franchisors are built to help owners go from 0 to 1.
They compress decades of experience into days of training. They provide everything you need to run a single unit: brand, operations, marketing, technology, & supply chain.
This foundation is invaluable. You can’t build a significant business without it.
But here’s the problem.
Franchisors can’t help you go from 1 to many.
Multi-unit growth requires an entirely different set of playbooks.
When I’m looking to expand, I need to answer questions like:
- Is my business ready to handle this?
- How much stress will this put on myself & team?
- How much will these stores profit vs. cash invested?
- What is my long-term strategy? Does this expansion align?
- Is this the best use of my resources compared vs. buying real estate, stocks, or even a new brand?
This isn’t a criticism of any franchisor. It's an industry-wide reality
A franchisor could hand me the "perfect deal" on a silver platter.
But they can't help me work through the fears that come with signing a 6 or 7-figure commitment. They can't give me clarity on whether this is actually the best next move.
It's not what they're built for.
Franchisors build operating machines, everything you need to run a unit well.
They don't build growth machines, which require mindset, strategy, techniques, & decision-making frameworks.
This is why the gap exists.
Franchisees must figure it out on their own. The top performers piece it together through leadership books, courses, coaches, other owners, and trial & error.
Once franchisees crack the code, growth becomes exponentially easier.
It took me 5 years to go from 2 to 6 locations. Then, from 6 to 35 over the next 5 years after I cracked it.
Now, I’m on a mission to solve this problem by giving franchisees access to the tools, playbooks & support to build a highly profitable multi-unit business.
To compress time, so owners don't have to spend a decade figuring it out.
I’ve been working on this for two years and the results so far have been amazing:
Jared used our seller financing playbook to TRIPLE his business overnight.
John followed our deal pipeline strategy to land another location for $1.
Albert sold his side business, acquired an underperforming location in a new market, and used our debt playbook to unlock growth capital he couldn’t find before.
I’ll be sharing a lot more details in the near future.
In the meantime, reply here if you're committed to growing in 2026.
Tell me about yourself, your business & goals
Cheers!
Brian