I’ve spent the last 10 years building a $50M+ franchise portfolio. I’ve looked at a lot of brands.
Some require $1M+ just to open the doors. Others require you to be a sales wizard or work 80-hour weeks to make it work.
Many require dozens, if not hundreds of employees to scale.
For first-time business owners, many opportunities are out of budget, too risky, or overwhelming.
That’s what makes Frios Gourmet Pops different.
It’s a low-cost and simple to operate, but it still has real potential to build something significant.
That combination is rare, which is one of the reasons I recently invested in the franchisor.
What is Frios Pops?
It’s a mobile dessert franchise that serves gourmet pops.
These aren’t just regular popsicles.
People’s eyes widen. They say, “Wait… where can I buy more of these?”
And that’s when it gets interesting.
There’s no storefront to walk into or shelf to grab them from.
No app to order delivery. The only way to get Frios is through a franchisee.
Scarcity is a feature, not a bug.
It makes people remember you, talk about you, and text their friends when they see your truck at an event.
Flavors rotate and new ones drop regularly:
Key Lime Pie, Blueberry Cheesecake, Strawberry Mango, & more.
They just released a 17-gram protein pop specifically for gyms, hospitals & senior care facilities.
The only thing Frios is missing is awareness, which I plan to help solve.
The model is dead simple.
No real estate, kitchens, or food truck permits.
All the pops are hand-made by Frios in Alabama and shipped directly to franchisees.
You literally just hand out pops. Way quicker than shaving ice, frying donuts, or scooping ice cream.
Speed matters when there’s a huge line.
Simple doesn't mean easy.
You still have to get out in your community, knock on doors, hear "no" a lot, maintain your trucks, manage routes, and build a team as you grow.
This isn't a passive income play. It's a real business where the harder you hustle, the more you earn.
For first-time business owners, your willingness to hustle is your greatest asset.
Multiple ways to make money.
This isn’t “drive around and hope people flag you down.”
Franchisees generate revenue from:
- Events — festivals, concerts, corporate parties, weddings
- Schools & fundraisers — huge channel, built-in repeat business
- Catering & drop-offs — corporate offices, team events, you name it
- Neighborhood routes — the classic ice cream truck model, upgraded
- B2B wholesale — stock local restaurants, cafes, and retailers with pops
The wholesale angle is underrated.
Frios ships orders directly to your customers so you never touch the product.
More on this strategy in a future email.
There’s also flexibility in how you sell. Send your flagship “Sweet Ride” Vans to the biggest events.
Run multiple carts for sports tournaments, catering, or weddings.
This is a great fit if you’re looking for a flexible business you can start part-time or scale into a full-time operation.
One of the lowest-cost franchises out there.
The investment starts at $70,000 that includes the franchise fee, down payment on the truck, opening inventory, marketing, and more.
You can be operational in 2-3 weeks after signing.
Summer is Frios’ busiest season, which means now is the perfect time to get started
If this sounds interesting...
Frios isn’t a start-up brand. It’s been around for 10 years.
They have 80 franchisees across 115 territories.
Want to learn more?
👉 Fill out this short form 👈
Tons of great markets are available in Florida, Phoenix, San Antonio, Houston, Atlanta, Virginia, DC, New York, and more.
Unfortunately, they are not available in California or the Pacific Northwest yet due to shipping logistics. Hopefully will be solved this year.
I’ll check if your market is open and introduce you to the Frios team.
In the meantime, check out this list of 120+ Ways to Sell Frios Pops
Cheers!
Brian