What I learned from 20 franchisees behind closed doors


I wrapped an awesome weekend in Florida with 20 elite franchisees as part of my 8-Figure Franchisee mastermind.

12 lessons learned:

1/ Be intentional

Life doesn’t happen to you, it happens for you. Either you’re executing your plan, or you’re executing someone else’s.

2/ Screw incremental growth

You don’t need permission to take massive leaps. Your “5-year plan” can happen in 18 months with the right strategy and support.

3/ Cash on Cash is king

Return on capital is way more important than the purchase price. I wish I learned this earlier. It has cost me millions.

4/ Compound your business

One member invested $400k to start his franchise 4 years ago. In 2024 it generated $750k in cash flow and expects $1.2M+ in 2025. That’s the power of betting on yourself.

5/ Invest in your family support

what’s the point of making money if it doesn’t improve your life? If you can swing it, invest in nannies, house cleaners, laundry folders, and a private chef.

6/ Master the Gap and Gain

While many owners live in “the gap” (constantly moving the goalposts), elite performers celebrate progress while pushing for more. (Concept from Ben Hardy’s “Gap and the Gain”)

7/ Radical transparency builds trust

Members openly share their personal net worth, cash flow, wins, and losses. Why? It's the quickest way to drop the facades and get real about numbers.

8/ Protect your ass(ets)

Once you cross $2M net worth, you need an iron-clad asset protection strategy. We covered specific tactics to reduce personal guarantees and shield your wealth.

9/ “I’m rich — you’re not” 🤣

Teaching kids that wealth is earned, not inherited, creates drive over entitlement.

10/ Your inner circle is everything

Having a personal board of advisors isn’t a luxury; it’s a necessity. The right room will challenge your thinking, break limiting beliefs, and hold you accountable to playing bigger.

11/ Speed through clarity

Stuck on a problem? The right perspective shift can unlock everything. Sometimes you need someone to ask you the question you’ve been afraid to answer.

12/ Execute first, perfect later

Analysis paralysis kills more businesses than bad decisions. Take bold action, then optimize on the fly.

This is just scratching the surface. Everyone walked away with a solid action plan and energy to massively improve their business.

Want to be in the room next time?

8-Figure Franchisee isn’t a networking group.

It’s a tribe — a close-knit group of guys who are building franchise empires while also building an 8-figure life.

It’s not just about making money. It’s about designing your life and then building a business to support it.

This group is exclusively for growth-minded franchisees. No franchisors, vendors, or tire-kickers.

I’m opening up 8 new member spots in February.

We go on a waitlist for March once they are taken.

Reply “room” to learn more.

Brian Beers

Find me on X, LinkedIn
YouTube, Podcast

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe | Preferences

✌️ Two Ways I Can Help

Looking to buy your first franchise? Check out my 100% FREE coaching program to help you find & buy the perfect franchise.

Already own a franchise? I run an exclusive community for driven franchisees. Everyone is at different stages but all driven to build an 8-figure business & life. ​

Brian Beers

Get tactical advice every week on finding, operating & scaling franchises.

Read more from Brian Beers

I don’t care that I’ll never be on the cover of Fortune Magazine or that "Beers Tire & Auto" will never exist. I’m okay with that. Everyone has great ideas. But there’s no money in great ideas. 100% of the money is in the execution of ideas. I don’t waste time on trying to innovate or invent. I focus 100% my energy on execution. Just show me how to make money and I’ll do it. I don’t care about cars, paint, or turf. This is why franchising is perfect for me. I don’t want to reinvent the wheel....

I don’t care how much my business is worth. In my mind, it’s "worthless" until the day we sell. My focus is on monthly cash flow. Cash flow is what I use to pay my mortgage, provide for my family, go on vacation, and live life on my terms. It’s what I use to invest in expanding our footprint and pile into index funds. Some people chase after zero-cash-flow, high-equity plays. Software that could go to the moon. The next Bitcoin project. Those businesses generate zero cash flow, hoping to...

Most franchise owners think they’re building a business. They’re actually building a job with more stress and longer hours. The difference? Your ability to find and develop leaders vs. hire followers. Here’s what I mean: When you hire followers, you get people who: Wait for instructions Escalate every decision to you Clock in and clock out mentally View the business as “yours,” not “ours” When you develop leaders, you get people who: Solve problems before they reach you Make decisions within...