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I don’t care that I’ll never be on the cover of Fortune Magazine or that "Beers Tire & Auto" will never exist. I’m okay with that. Everyone has great ideas. But there’s no money in great ideas. 100% of the money is in the execution of ideas. I don’t waste time on trying to innovate or invent. I focus 100% my energy on execution. Just show me how to make money and I’ll do it. I don’t care about cars, paint, or turf. This is why franchising is perfect for me. I don’t want to reinvent the wheel....
I don’t care how much my business is worth. In my mind, it’s "worthless" until the day we sell. My focus is on monthly cash flow. Cash flow is what I use to pay my mortgage, provide for my family, go on vacation, and live life on my terms. It’s what I use to invest in expanding our footprint and pile into index funds. Some people chase after zero-cash-flow, high-equity plays. Software that could go to the moon. The next Bitcoin project. Those businesses generate zero cash flow, hoping to...
There’s Fish and there’s Whales in every franchise network. The Fish are stuck grinding 80-hour weeks. They’re chasing thin margins, constantly fighting fires, and secretly hoping someone buys them out someday. Whales are strategically building 8-figure empires, taking weeks off at a time, and watching revenue climb whether they show up or not. The difference isn’t luck or connections. After building my own 8-figure business and becoming friends with many other Whales, I’ve noticed patterns...