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A rocket ship burns 90% of its fuel to get off the ground. But once it hits orbit, it takes almost no energy to keep moving at incredible speed. Business works the same way. The grind to $1M: 60+ hour weeks. High stress. Phone ringing 100 times a day. Customer complaints. Lawsuits. Employee drama. After burning 90% of your fuel, you think: “All this work for no money? Maybe I picked the wrong business…” That was me for years. Then something clicked. I realized I couldn’t eliminate the tasks....
I don’t care that I’ll never be on the cover of Fortune Magazine or that "Beers Tire & Auto" will never exist. I’m okay with that. Everyone has great ideas. But there’s no money in great ideas. 100% of the money is in the execution of ideas. I don’t waste time on trying to innovate or invent. I focus 100% my energy on execution. Just show me how to make money and I’ll do it. I don’t care about cars, paint, or turf. This is why franchising is perfect for me. I don’t want to reinvent the wheel....
I don’t care how much my business is worth. In my mind, it’s "worthless" until the day we sell. My focus is on monthly cash flow. Cash flow is what I use to pay my mortgage, provide for my family, go on vacation, and live life on my terms. It’s what I use to invest in expanding our footprint and pile into index funds. Some people chase after zero-cash-flow, high-equity plays. Software that could go to the moon. The next Bitcoin project. Those businesses generate zero cash flow, hoping to...