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Brian Beers

What it’s really like to own a turf business

Published about 9 hours ago • 1 min read

Want to know what it’s like to own an artificial turf business?

I just released a "behind the scenes" YouTube video with Waterloo Turf​

We followed the founder (Lance) in Austin for a full day—watching installs, talking pricing, diving into margins, and breaking down the entire business model.

We filmed the entire thing: on-site installs, pricing breakdowns, how they generate leads, what margins look like, how they structure recurring revenue with turf maintenance packages, and now scaling across multiple cities.

video preview​

I’m not just a fan of this model—I’m an investor.

We’re launching our Houston territories in less than 30 days.

Here’s why I’m excited about Waterloo Turf:

1. It’s simple.

You’re not dealing with complex products or a bloated team.

The business runs lean. Labor is subcontracted. Sales are relationship-based. And you can learn the operations quickly.

2. It’s scalable.

Lance founded Austin a few years ago and then launched San Antonio in January 2024.

Both markets are profitable, growing, and run by local managers.

3. It’s sticky.

Once clients install turf, they’re perfect candidates for recurring revenue through maintenance plans.

This turns a one-time ~$10k sale into ongoing cash flow and a long-term relationship.

4. It’s visually satisfying.

This sounds simple, but it matters: people love seeing their yards transformed.

There’s something powerful about delivering a finished product that makes someone say “wow.” It leads to more referrals, more reviews, and stronger word of mouth.

In this video, you’ll see a full job from start to finish, including:

  • How they price and sell a $7,500 residential install
  • The entire actual install process from start to finish
  • How they structure the maintenance program

It checks all the boxes: low overhead, strong margins, recurring revenue, and a fast-growing industry.

👉 Watch it here​

The best markets are still open across the country.

Let me know if you want to learn more.

Cheers!

Brian

Brian Beers

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113 Cherry St #92768, Seattle, WA 98104-2205
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Brian Beers

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