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Brian Beers

Get tactical advice every week on finding, operating & scaling franchises.

Aug 03 • 1 min read

I’ve cracked the hiring code


I’ve spent the last decade of interviewing, hiring, training & firing hundreds of salespeople for my business.

Finally, I’ve cracked the code!

Just kidding

The superstar goes on a meth bender after payday

The reliable one quits without notice to “find themselves.”

The perfect salesperson gets into a rut and never recovers.

Hiring is like flipping a deck of cards. You never know what you’re getting.

Here’s what I HAVE cracked: the first screening.

If they can’t pass this test, there’s a 0% chance they’ll be good.

It’s a 5-minute phone call that saves me months of headaches.

I just released a YouTube video breaking down this exact system, including the word-for-word script I use.

video preview

I call them immediately after they apply.

No scheduling. No preparation time.

Why? Sales is a fast-paced job. If they can’t handle an unexpected call, they can’t handle unexpected customers.

Immediately, I’m looking for ONE thing: energy

Are they excited to talk with me, or does it sound like they just woke up at 2pm?

If they don’t have good energy, I’m hanging up.

No point in wasting my time or theirs

Remember, this is for SALESPEOPLE.

They need to be friendly, outgoing, and high energy.

For technicians or operational roles, they can have lower energy and still pass.

What happens after they pass the energy test?

I’m looking for 5 specific things

But you’ll have to watch my YouTube video to hear what those 5 things are :)

If I like them, I flip the script. I start selling them on our company, our vision, and why top performers thrive here.

By the end, they should be asking ME: “What are the next steps?”

Wrong hires cost you months. Right hires make you millions.

Watch the full breakdown on YouTube - I walk through the exact questions, red flags to avoid, and real examples from my best hires.

Cheers!

Brian

P.S. I just started recording “behind the scenes” videos of my business.

I’m gonna show how we got from $0 to $50M and document building to $100M+, launching the towing business, painting, turf, & more. Be sure to subscribe!

Brian Beers

Find me on X, LinkedIn
YouTube, Instagram

113 Cherry St #92768, Seattle, WA 98104-2205
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